<title>Titelpräfix: Storyname StorynameTitelsuffix

Dinslaken - A homepage works like the information board of a hotel. Therefore, it is especially important to always keep the contents of the internet pages the most up to date. The purpose must be to be customer focused and to provide all the relevant information which the customer needs. 'The best and, above all, the easiest way to do so is by means of so called Content Management Systems', says Hans Jürgen Rüffert from company revway. This works like an administrative system for the website, which can be easily handled without major computer programming knowledge. Computer files, picture media, audio files and electronic documents can be controlled by it.

In the past it used to be so difficult to update the content of the website. Only computer programmers could make necessary changes. This is why the information was quite static from the beginning. 'This has changed thanks to the Content Management Systems', Rüffert explains. 'Now the hoteliers can build, update and change the content themselves'. This is also very essential in regards of the competition. 'Hotels cannot afford to lose potential clients only because the client didn't find the correct information on the internet'. Therefore, the internet presentation should always reflect the marketing strategy of the hotel.

Actuality has a great meaning. This way one can publish information on the internet about seasonal offers, for example festivals or other events taking place in the region. Also pictures of the hotel can be changed according to the season. By doing this a potential guest gets a good impression of the hotel. At the same time one should also make sure that all the information regarding package arrangements, room description or services is complete. 'It requires a lot of effort to keep the homepage always up to date. But the homepage is like a brochure. And when it doesn't include the latest information, it is impossible for a hotelier to get a new client', the hotel expert explains.

There are three types of Content Management Systems: server-sided CMS with a connection to a data bank, which administers the data directly on the server; client-sided CMS which is steered with the help of a program which is installed on a calculator (suitable for web pages with big media, for example, videos) as well as mixed forms from these both systems. Which system fits which hotel the best should be verified by the responsible person. The company revway consults in the choice of the right system. However, all systems have something is common: they simplify the management of the homepage significantly.

Further information can be obtained from company revway by phoning +49 (0)2064-601161, by E-Mail info[at]revway.com or in the Internet on www.revway.com.

The Dinslaken hotel professional Hans Jürgen Rüffert aims with his company 'revway' to show the hotel industry new ways of consultancy for revenue maximization. 'revway' is specialized in the areas of electronic distribution, revenue maximization (Revenue Management), Hotel (Interims-) Management and Channel Marketing Consulting.

www.revway.com

Content Management Systems offer their help.