Dinslaken - The future of the travel industry is online: Statistics say that every fourth hotel reservation in Germany comes from the internet or electronic reservation systems and this tendency is growing. Therefore, smaller hotels must be careful not to lose ground to hotels that are members of larger chains as they often have the advantage of name recognition thanks to their exhaustive marketing activities. This is one of the main reasons why it is important to be present in a so called CRS (Central Reservation System).
Hans Jürgen Rüffert, the hotel expert, from the company revway knows exactly how to choose the right reservation system service provider and what to watch out for when looking at data update functionality. The hotel must be careful as there are numerous suppliers on the market but not every one is suitable for every hotel. This is a matter of making an exact distinction. There are service providers that offer only pure technology, whilst others offer the complete marketing cooperation with other sales possibilities.
However, it doesn't always make sense to present all the available room categories in the reservation system. Too many rates can be confusing for a client. Instead, offer special promotional packages, for example, a carnival package on the Rhein, which can be promoted in Google, or a package for an arranged weekend. In such ways you can distinguish your hotel from the others.
Deciding factors for a reservation through the CRS depends on detailed descriptions of the hotel and available rooms. Is there a garage or a sauna available? Are there any additional costs? Also are the differentiation of the rooms adequate ie "standard is a little bit smaller than a comfort room" is not sufficient. Information about the size in square metres would give a better picture. However, here is a tip for a better overview of a particular rate: "including or excluding breakfast".
Usage of reservation system is dynamic, which means that information has to be updated constantly: Does the price match the package, what would be attractive to the customer?
Further information can be obtained from company revway on telephone +49 (0)2064-601161, per E-Mail info[at]revway.com or in the Internet on www.revway.com.
The Dinslaken hotel professional Hans Jürgen Rüffert aims with his company "revway" to show the hotel industry new ways of consultancy for revenue maximization. revway is specialized in the areas of electronic distribution, revenue maximization (Revenue Management), Hotel (Interims-) Management and Channel Marketing Consulting.